We don’t just place ads. We engineer kinetic brand experiences that move with the city.
Traditional out-of-home (OOH) advertising has been standing still for decades. Billboards fade into the background, and digital ads get skipped. At MAA!DD, we saw an untapped canvas moving right in front of us: the city's everyday traffic.
"To democratize out-of-home advertising by turning every urban mile into a measurable brand milestone, delivering hyper-local reach while empowering local driver communities."
MAA!DD is a data-driven Out-of-Home (OOH) advertising platform designed to transform everyday city traffic into powerful brand engagement.
Traditional billboards are expensive and often fail to capture local attention. Our idea was to use moving vehicles like autos, buses, and trucks as mobile billboards. This ensures brands reach people in their daily commute, making ads more visible and effective.
Advertisers launch campaigns by uploading their creatives and selecting target cities. Verified drivers receive ad stickers, place them on their vehicles, and continue driving as usual. The platform tracks campaign reach and visibility using data analytics, ensuring transparency and results.